ASOG Podcast Ep 25 - Waiving Diagnostic Fees Part 1
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Some time ago, a new member to ASOG posted an ad where they touted “free diagnostics”.
When asked, they stated that if you had the repair done with them, they would waive the diagnostic fee.
Is that a wise approach to gain the trust of your customers or provide them an appropriate amount of value for their money?
What about providing the first 15 minutes at no charge?
Does giving away any time devalue our industry?
To unpack these issues, David is joined by Dutch Silverstein, the Owner of A&M Auto Service in Pineville, NC, Bill Nalu, the Owner and President of Interstate Auto Care in Madison Heights, MI, and Matt Skundrich, the Owner of Mobile Advanced Diagnostics and Programming in Orlando, Florida.
The 4 owners came with completely different perspectives on how to bill diagnostic testing time, whether or not to give anything away, and how the customer should be approached both on the phone and in person.
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