Bonus Episode - Steering Alignment Debates, Shop Culture, and Juwan Fields’ Journey to ASTA

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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.

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In this episode, Lucas and David are joined by Juwan Fields for a lively conversation about his journey through the automotive industry and his experience transitioning from automotive to forklift repair and back again. Juwan opens up about the challenges of feeling disconnected and gatekeeping within the industry, while Lucas and David share stories about business struggles, the value of sharing knowledge, and lessons learned from missteps.

00:00 "Steering Wheel Importance Ignored"
05:10 Steering Wheel Criticism
08:51 Eric's Stinky Shop Prank
09:57 "Bolognese Recipe Basics"
15:29 Feeding Dispute Over Chicken Nuggets
17:20 Parenting: Encourage Healthy Eating
22:06 Struggling to Convince Customers
25:34 "Buying vs. Starting a Business"
26:52 Rethinking Knowledge Sharing
30:37 Car Industry Career Journey
34:38 "Surprise Trip to Asta Expo"
39:23 Self-Education and Dedication
41:07 "Importance of Checking Tools"
43:16 Avoid Trusting Initial Readings
46:14 Gear Rack Noise Issue
51:56 Warranty Claims Misdiagnosis Issues
52:59 Lifetime Warranty Sales Tactics
57:25 Excited for ASTA Event
59:36 "Please Wait for Upload"
Bonus Episode - Steering Alignment Debates, Shop Culture, and Juwan Fields’ Journey to ASTA
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