Episode 228 - Going From Job Hopper to Shop Leader With Ali Norton and Luke Wetters
Get registered for the ASTA Expo 2025 at the Raleigh Convention Center: https://geni.us/ASTA2025
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
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Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
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If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.
Click here to register: https://geni.us/PlanWithThePros
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In this episode, Lucas and David are joined by Ali Norton and Luke Wetters from Rozema Car Care. Ali shares her journey from being a self-described "professional job hopper" to finding her footing as a service advisor and now transitioning into a management role. The discussion covers the steep learning curve and challenges facing new advisors, the importance of a supportive shop culture, and how training and mindset shifts transformed Ali’s performance and the team's dynamic.
00:00 Career Change: From Job Hopper to Advisor
00:00 Career Change: From Job Hopper to Advisor
09:52 "Two-Year Competence Journey"
15:27 Adversarial Dealership Environment Impact
18:38 Dispatch Struggles Due to Skills Gap
22:10 Diagnostic Time Crunch Issues
31:20 "Detailed Info Speeds Up Process"
35:20 "Luxury Truck with 25 Miles"
39:12 Growing Pains of Business Ownership
43:54 Insurance Coverage Concerns
49:13 Insurance Coverage Risks Explained
58:03 Loaner Car Totaled: Driver Safe
01:01:13 Surprising Settlement: From 25K to 89K
