Episode 237 - How Mindset and Foundational Principles Can Change Your Shop’s Trajectory With Cecil Bullard
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
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Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2025
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Make sure you mention: CTISUMMER to get FREE data migration!
If you're ready to make a real change in your shop's success, join Shop Marketing Pros' Plan With the Pros workshop this October to connect with them and other shop owners. You'll leave with your entire year for 2026 planned out.
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In this episode, Lucas and David are joined by Cecil Bullard, who shares his recent experience recovering from major brain surgery and how it’s influenced his perspective on business and leadership. Cecil emphasizes the importance of foundational principles and clear communication in running a successful auto repair shop. The conversation also explores the challenges of pricing, profitability, and the need for a unified, professional standard in the automotive industry.
00:00 Delayed Pituitary Surgery Journey
00:00 Delayed Pituitary Surgery Journey
08:32 Trash Disposal Frustration
13:44 Organized Shops Boost Customer Comfort
20:13 Small Shop Owners' Time Dilemma
23:27 Turning Struggles Into Opportunities
28:23 "Maximizing Profit on Tie Wraps"
35:41 Veteran Diagnostic Tech Dilemma
41:50 Discount Strategy Debate in Auto Shop
44:07 "Technicians Undervalued; Raise Rates"
48:43 Self-Regulate Industry Standards
56:17 Orthodontist Organizes Continuing Education Show
59:59 Airplane Oil Cap Mishap
01:06:00 "Motivation Beyond Money"
01:10:06 Investing in Legacy Over Luxury
01:16:57 "Overwhelming Support Before Surgery"
01:20:18 "Industry's Bright Future Ahead"
