Episode 248 - Why Everyone Must Win: Building Ethical, Sustainable Growth in the Auto Industry With Wayne Marshall, Institute CEO
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.
Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform.
Simplify payments. Streamline operations. Check out 360payments.com today!
In this episode, Lucas and David are joined by Wayne Marshall, CEO at the Institute for Automotive Business Excellence. Wayne shares his journey from industry vendor and business owner to leading the Institute, emphasizing the importance of succession planning and building a strong foundation for long-term success. The conversation highlights the value of investing in people, fostering industry-wide collaboration, and creating an exceptional customer experience through attention and hospitality.
00:00 Letting Go to Empower Growth
00:00 Letting Go to Empower Growth
05:51 "Building a Strong Foundation"
14:54 "Embracing Change in Business Ownership"
18:48 "Business Growth and Advice"
24:29 Pitching to Decision-Makers Only
27:43 Switching to a Smaller Bank
36:25 Investing in People for Growth
39:19 "Supporting Growth and Opportunity"
47:11 "Collaboration, Communication, and Growth"
51:27 Sports, Passion, Pressure, and Mistakes
58:38 Stressful Car Troubles
01:00:04 "Turning Issues Into Opportunities"
