Episode 271 - Training New Technicians and Building a Lasting Automotive Business With Charles Mitchell
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
In this episode, listeners hear the story of a small-shop owner’s journey to purchase and grow TenPin Motors in Fort Atkinson, Wisconsin. The conversation focused on the challenges of transitioning from technician to owner, including finding and training quality staff. A key theme that emerged was the importance of building lasting customer relationships and delivering a superior client experience to stand out in a competitive market. The discussion also explored the realities and concerns of scaling to multiple locations, highlighting industry trends toward consolidation and the difficulty of maintaining quality and culture as shops grow.
00:00 Buying the dealership
00:00 Buying the dealership
08:21 Discussing small town expansion plans
14:49 Transitioning from technician to business management
16:35 Realizing the need to plan
22:32 Creating a welcoming atmosphere
27:13 Adjusting Services After Technician Left
35:03 Focusing on customer care in auto shops
40:14 Upgrading marketing and customer service
45:41 Increasing Profit While Managing Costs
49:17 Planning Future Business Growth
53:24 Concerns about expanding quality
01:00:47 Fostering positive industry growth