Episode 106 - Diesel Performance Legend Eric Merchant from Vision KC 2023
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
In this episode, David and Lucas sit down with Eric Merchant, the diesel performance legend behind Merchant Automotive LLC in Zeeland, Michigan. Eric has been in the diesel industry for over two decades and has become a go-to resource for anyone looking to upgrade or repair their Duramax diesel vehicle.
During their candid conversation, Eric shares insights as he looks to transform the repair side of his business.
Taking a picture of the gram. 0:00
During their candid conversation, Eric shares insights as he looks to transform the repair side of his business.
Taking a picture of the gram. 0:00
How to get out of the grocery store for less. 4:42
What’s the younger generation doing on Facebook? 8:59
The Discord server is like a giant chat group. 14:06
The headliner was the breaking point. 18:57
Duramax parts are becoming more and more obsolete. 23:07
What are some of the problems with the companies that make a living off of these chips? 26:37
Is there an advantage to releasing older trucks? 28:18
How did your name go out in front of everybody else’s? 33:45
Why you need to pay someone to help you with your business. 39:44
Don't hire someone to mow your lawn. 40:42
The importance of having a succession plan for your business. 44:10
Letting go and letting someone else do it. 45:55
Why it’s so hard for him to unload a project. 47:55
If you don’t back up and understand, you’ll always be the bottleneck. 52:00
Charging what you’re worth. 57:40
How you guys are going off a book time? 1:04:46
Selling to the right clients. 1:10:28
Managing Expectations. 1:14:01
How do you know if you’re undercharging? 1:16:09
Why the service department should be the most profitable part of the company. 1:21:21
The challenges of outsourcing and dealing with outside lead times. 1:27:21
