Episode 107 - Choate Engineering Performance Service Manager - Ethan Ross
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Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
In this episode, David and Lucas sit down with Ethan Ross, the service manager for Choate Engineering Performance in Bolivar, TN. Ethan took an unconventional path to his position, spending time in the armed services before getting his degree in history.
Having found himself in a new position and a new industry, Ethan struggled to make things work. He was on the cusp of quitting until a fateful phone call helped enact the change he needed.
Ethan’s introduction. 0:01
Having found himself in a new position and a new industry, Ethan struggled to make things work. He was on the cusp of quitting until a fateful phone call helped enact the change he needed.
Ethan’s introduction. 0:01
Leadership changes when you have a gun in your hands. 7:21
The story of blue-collar America is the same across the country. 11:58
What do you expect from a technician? 16:35
How to get more listeners to your podcast. 17:40
How to use social media to get your message out. 21:09
The problem with the “five percenter” mentality. 22:51
The next step in the journey. 27:40
He looked at the business and said, “We’ve got to do something about this.” 32:05
The disconnect between numbers and the practical behaviors that lead to better numbers. 37:20
How do you explain your profit to your employees? 41:35
How do you make sure the right parts are on the parts list? 45:36
What’s easier to do when you’re working on a single truck or a single brand? 51:44
If you don’t understand the numbers, you’re not going to understand the business. 55:06
When your part numbers are off, your matrix is wrong. 59:38
How many shop owners have complained that they don’t like the Optimizer because they can adjust their prices? 1:05:07
What’s up with these trucks that have 1000 horsepower? 1:09:36
