Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros 

John Firm of Firm Automotive and Jeff Buckley of My Father's Shop join David and Lucas at ETI Tool Tech 2023.

Topics Discussed: 

What low-tech tech do you need to know? (0:00)

The importance of good interviews. (1:02)

When they’re trying to sell you a bad bill, they don’t even call you by your name. (5:26)

Why shop owners need to know what makes them happy. (8:47)

How do you go through all of this? (13:09)

Raising his kids to be champions -. (17:31)

The importance of being a product of your area -. (24:14)

When adversity hits you, you can’t give up. (29:09)

Mike Rowe shares a story about speaking to the Pope in New York. (35:50)

It felt like a big deal when things went wrong in his life. (42:14)

You have to have a handle on this. (47:02)

The importance of reaching a specific demographic and bringing positive messages. (52:02)

The biggest disservice you end up doing to the customer is being disingenuous. (57:59)

What’s the future of his business? What is his retirement? (1:02:04)

Jeff Buckley's vision is to share the story of the automotive shop owner. (1:06:03)