Episode 114 - Product Technical Specialist for Diagnostics at Matco Tools Jake Fruth
***TIME SENSITIVE***
Make sure you jump on the first MUST-ATTEND event of 2025: https://geni.us/Summit2025
_____________________________________________________________________________________________________________________________________________
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Make sure you jump on the first MUST-ATTEND event of 2025: https://geni.us/Summit2025
_____________________________________________________________________________________________________________________________________________
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
David and Lucas sit down with Jake Fruth, Product Technical Specialist for Diagnostics at Matco Tools at ETI Tool Tech 2023.
Topics Discussed:
The start of the podcast. (0:00)
How did you get started in the industry? (2:21)
Sharing your thoughts on the pay. (7:20)
The cost of running the business. (11:56)
How we’ve devalued the diagnostic process. (14:47)
Giving away diagnostic time devalues time. (19:28)
Looking around for a shop to work for. (25:19)
The importance of having a long-term customer. (26:44)
Short-term vs long-term savings. (32:08)
The hybrid system. (39:19)
Paying your employees well enough to make good choices. (40:39)
Paying hourly vs flat rate. (43:19)
Pitching the idea to the shop. (51:03)
The mindset of the technician. (54:57)
How to improve the image of the industry? (57:54)
The problem with people who teach this model. (1:04:35)
The power of forgiveness. (1:08:11)
Topics Discussed:
The start of the podcast. (0:00)
How did you get started in the industry? (2:21)
Sharing your thoughts on the pay. (7:20)
The cost of running the business. (11:56)
How we’ve devalued the diagnostic process. (14:47)
Giving away diagnostic time devalues time. (19:28)
Looking around for a shop to work for. (25:19)
The importance of having a long-term customer. (26:44)
Short-term vs long-term savings. (32:08)
The hybrid system. (39:19)
Paying your employees well enough to make good choices. (40:39)
Paying hourly vs flat rate. (43:19)
Pitching the idea to the shop. (51:03)
The mindset of the technician. (54:57)
How to improve the image of the industry? (57:54)
The problem with people who teach this model. (1:04:35)
The power of forgiveness. (1:08:11)
