Changing The Industry Podcast

See, listen,

I am upset that nose hairs start coming out

gray. Yeah. Not what I was expecting. Or they come

out. What's that? Or they even come out.

Yeah. That's upsetting in itself. Well, I'm okay cutting them

off, but I just don't like cutting off gray ones

for them to be a consistent color. Why

are you sure? What's? That at some

point you stand in front of the mirror and you're like, I'm going to die

soon. What's the point?

I mean, that's a valid question. What is the point? What is the

point? Why die soon? What gave you that

idea? What's that? What gave you that idea?

I think the average age is, what, 73 for a

man. Right. It's the highest it's been in. It's starting to go

back down now, though, right? Yeah. I think COVID skewed the numbers,

but 73. Okay.

I'm past the middle age, right?

Yeah. So I'm closer to death than I

was before. Yeah. And

I've lived longer than I have left.

Yeah. If I don't

buck the trend and I end up hitting the

average yeah. That's depressing.

If it was anybody else, I would say that's a really sad conversation

and topic, but as much hell as you've given me

that I feel that way. Past the halfway point. Exactly.

But you haven't hit the gray nose hairs yet, and that's when you

go, I'm going to die soon.

Well, I mean, you were working out, what, like,

almost two months ago and hurt your shoulders, and you still

have reduced mobility. No, they're good now.

It was yesterday that they weren't good. They just get a little sore.

I'm okay. All right. That's good. Yeah. But

you wake up sore every morning. Yeah, I do.

Do you wake up sore every morning? My left shoulder. Yeah. It's hard for

me to sleep on my left shoulder. It gets sore. You sleep on your

side? Not been sore all day long, but it's sore right now.

Now that we've talked about know we've set it off. Look at what you've done,

David. Exactly.

Yeah. I don't know if it's our mattress or the way

I lay on my left side. How old's

your mattress? That's a good question.

Probably four years. They say five to eight years is as long

five to eight years is as long as you can get out of a mattress.

They're three grand to get a good. Mattress, so you can get them

cheaper online now, but they say that side. I don't know that

you can compare a $3,000 mattress to the $800.01

that you got from Casper or whatever. Believe it or not, they say you can.

They say that they're very comparable. Yeah. This one

that we have is nice, and it's like with the super

king size or whatever thing it is. And it came in a box

this big. Yeah. So if you looked up

the financials behind the mattress in a

box companies oh, yeah. I sent you the video. Right.

Did you have a video on it? Yes, I read an article on it. That

the business model is unsustainable, that

they're not selling enough of them. Oh, no. And making enough

money on them. That was the case. That was the case.

But it turns out that there are some

companies that are doing that, but now there's been a shift to where the majority

of people are buying online bed in boxes. I get that they did good

job of marketing, but I think it was Casper in particular that went out,

was on the verge of going, casper's still. In business, but Casper almost went out

of business. And so they make all these websites,

right? If you search for mattress reviews because I just bought a new

mattress, right? Yeah. Search for mattress reviews. You can't get a good

mattress review anywhere because they have like, AI built websites

and it's their companies. Right. If you search any brand of mattress, it comes up

and it's like, mattress review for such and such. It's fake. It's BS.

It's not real. It's there. There's a whole

MSNBC, I think, documentary on the bed in the box thing. It's really

interesting. Who MSNBC?

No. Anyway, I'm just saying

I'd be know I want to go to

a traditional mattress not necessarily the traditional mattress store, but I want to

buy one of the fancy brands.

Here'S the thing is that the construction and the mattress itself.

So that was what the documentary was about, is that the mattress that you would

get from the bed in the box company is the same mattress that you would

get from that company. There's only like so many mattress

manufacturers in the world, and so you would. Buy are they

saying they're buying them. From a lot of them are, yeah. And

it's the white box. It's the same mattress, but you

get it for $800 instead of 3000. Stick a different label on

there. Yeah, that's exactly that to be true. That cannot be right.

The one I just bought was like $3,000. And if you go back and look

through the lineage of the mattress and the construction, everything else, and they

give you like a material list. So it's almost like buying a Quake brand

versus something else. The same mattress from Sealy was

$6,200. No crap.

Yeah. And I mean, it's the same thing as Equate, like compare

ingredients, right? They have the little list. Yeah. I got you.

I don't believe it. Don't send me the documentary

either. I won't watch it if you do believe

me. I feel like something's wrong. I don't just say that. I find that

absurd. They've got to

put some differentiator in there.

I think I should point out that

you're getting ready to lock up again. I think I should point out locking

up too. Look, that's what I'm saying. Lagging that's over there. I

think I should point out is. It the hard drive. Oh, no, I wouldn't

worry too much about it. Well, this is what it is, I guess.

Dan Vance Advanced Local. I feel like I'm

in a show. I know. Well, hey, Kent said to turn the

heat on, right? No, he didn't. I'm pretty sure confirmed that. I said,

hey, they're going to go easy on me, right? He's like, oh,

yeah. Well, I'm starting to worry that he actually

turned the heat on, though, because. It is getting hot here.

I closed the thing. Yeah, but it's not blowing any air now. It is hot.

Are you hot? Sure it's okay? Not bad. I'm

comfortable if you're good. I'm good. Dan, are you good? I'm good so far. Let's

do it. We've already been doing it. We talked about

mattresses. Yeah, we lost

half our listeners. Here's the thing. As long as they download full counts

the same. Don't care that you didn't listen, you jerk. Go ahead and click

off. Did you know David gets death

threats for the podcast? No. No, I don't get any death

threat. I'm sure they're not serious. We'll find

out one day. Somebody will cold cock me. Does it come from you

intentionally? Or is it just part of you?

Comes out when you're talking me this piece that

upsets other people. I don't know what it is. People think

take things personally. They totally do. I don't know why. No,

I'm with you. I don't attack well,

I'm never going to attack somebody specifically.

He's very offensive, though. Yeah, but he's asking

why. Politics, religion. I mean, where do you want to start?

Okay, but doesn't mean anybody has to take anything

personally. I don't even know that it's that you trigger them. I just

think it's that you're annoying. But

you can be annoyed by somebody and not want to hit them. I

don't know, man. That's another thing, right?

Seems to be a lot more of that, like

anger. It's an interesting thing, really, because

we're kind of held captive by whatever happened,

that emotional trigger, and it puts us in a place where

we feel anger. We want to take action on it, but we're

subject to that whole experience that created that emotion.

And who wants to live like that? It's almost like I'm a

slave to that emotional event. That's exactly

right. You just had a message from somebody who was

talking about when this was a shop owner.

Tech. Yeah, shop owner. Shop owner. Shop owner is talking about

something emotionally triggers him and he cannot

get past it. It fills him up. He's talking about a

physiological experience triggered by

the emotions, and he cannot move past it. And he says, I have to

fight it. But that feeling overwhelms

me. And I understand

that. But at the end of the day, what differentiates us from

every other animal on Earth? What differentiates

us and what puts value on us over the cow

that we chop up and eat? Is that we are rational animals.

That's the differentiator we can reason. No other animal can reason.

We can't. And at that point you have to stop and go, hold on

now. I cannot give into my base or instincts. I have to

think past this. I have to move past this. And it

becomes muscle. Like you have to practice it, but you shouldn't give into

it. I think that there's a lot of people who have never been taught

not to give into it and they've not been taught healthy coping mechanisms.

So we've talked about my anxiety before. When we went

through that, I determined that there were certain thought processes

and ways that I was thinking that created it. And

it was things that I had learned from family members. It was things that were

passed down. And those tendencies start as

something simple and they grow into something bigger. And so you see,

dad can't control his temper, dad can't handle his right.

And the next thing you know, that's how you think it's normal to

respond. Right. And I think that's why being a parent is such a big

responsibility is because we have to show them how to

handle those emotions and how to make good choices. Sure. Right. They have to see

us. But in instances where you didn't have that upbringing,

maybe you had a rough childhood or whatever, but still, at some

point that guy that got caught in your he showed me a picture of this

guy got caught in your town. Right down the road. Yeah, right down the road

from had one eye, tats all over his face, got caught with

a whole mess of guns and meth. He looked like he was maybe

2021. How many decisions

did you have to make in life to put the tats on your face, get

into whatever situation got made, you lose your eye and then

decide you were going to go run some meth with a whole bunch of guns?

Like, what do you think was going to happen? And I am sure

it was the worst upbringing you could possibly

imagine to get you to that particular situation. But at the

end of the day, if you have the mental capacity to do

it, you have to fight through it. I've had friends who

didn't have bad upbringings and ended up there. I had friends

who had absolute fantastic

upbringings. Hit a rebellious phase and

ruined their lives. Right. Unfortunately, they probably,

when it was said and done, did not feel the way that they acted they

felt. But it was too late by the time

it was over. Right. They got shipped off to jail.

Shipped off to jail, put in the military, end up dead. Right.

Put into the military,

volunteer for that, don't you know? Well, sometimes parents can

have heavy influence in you're going to go to the military

or end up on usually it works out pretty good. It's better.

And there's legal programs

that you can enlist as opposed to facing time for

certain crimes. Okay, well, I could see that.

Is that the answer? I've never heard of that.

Instead of community service, we're going to enlist you in the army.

Well, if you look at the structure of the military,

it's never about you as an individual. And so

they have to kind of reshape the way they think, how they interact

with others. But that's going to be better than. Jail,

ten times better, because then they learn behaviors and discipline that

helps them cope better in society. Yeah. So is that the

answer? Send everybody in jail to military? I think a

lot of people answer. Well, I mean, I think a

lot of people need that structure. A lot of the people who get in trouble

need structure. There's a podcast. It's

wild. Sorry. Tell

me about your structure.

Hold on. He wonders why people want to hit him. You know what

somebody told me? I call people dear. Just

sure, dear. Yeah, listen, dear.

Yeah, it's of endearment, and it's like, listen, dear, I didn't mean any

disrespect by cutting you off, but what you were saying was boring.

You called somebody dear earlier, and I could almost see the rage pop up in

their eyeball. I know. They get so mad when I call them dear. Well, I

was told by somebody, it's like, well, they don't know that's how you talk. Well,

here's the thing. It's that Northern accent you've got. If I call somebody dear hey,

dear. Hi, darling. How you doing? Is that what it is? Yeah. You just sound

like, just put the. Southern twang on it. You shouldn't do that.

That would be terrible. Logged in with

Ian Bick. Okay. So this guy got

caught doing some financial

sketchiness, and it was a white collar crime, but

he ended up stealing or embezzling or

something like that for hundreds of thousands of dollars. He ended up going to he's

like a little skinny guy, see? Yeah. Anyway,

so what he does now is he interviews,

like, ex cons, and he talks about prison life and how they dealt

with and some of the stories that these people tell. It is

wild what goes on in prison, but

they'll tell you that, like, 80% of the people that come through there,

they just want to get through their time, and they're going to go back out.

But the problem is that they go back out into the same environment that put

them in there. The system screws them over, and

then they end up back in there. There's an episode of Locked

Up Raw where the guy is a career criminal, right? And

he's murdered, like, I want to say maybe 25, 26

people at the point that this Locked Up Raw shot.

And they walk in and they're interviewing the guy,

and he's, like, just taking this long draw off the cigarette. And he looks up

and he says, like, what in the hell is about anyway? Camera go

backwards, grab the cameraman and drug them. And he

tells to kill people. He's like, I'm a gunner and that's my job and that's

what I do. And there are people that just fit perfectly into

those specific models and it gives them an outlet. I'm not

saying like killing people, don't misunderstand. I'm just saying it gave

him an outlet that allowed him to harness whatever it was

about him. That you heard the guy talking about

psychopaths where he says there's a certain percentage of the population

that are just their psychopaths, they will kill if they had the

right conditions. And he goes, now why would

as humans, why would we have a percentage that are built like

that? And he goes, well, think back

thousand years, 1500 years ago, you needed those. Those were

the guys that ran the front lines. And when it was time you were

being invaded or it was time to invade, who's you going to put in the

front line? You're going to put the psychos up front because they want to go

kill somebody. Yeah, they love to be at the front of the line. They want

to be at the front of the line. That's what they were designed for. He

goes, but now we're in a very polite society, not a good thing

to so what do you do with those people? You put them on the front

line of marketing.

Nice. So I was

reading a story, I was watching a news story

this morning on CNBC about

Baidu's AI, competitor to Chat

GPT and Bard, I think it is Bard.

So you ask what's the difference between you and Chat GPT? And they had

designed it to answer questions. That's how they designed it.

Well, whatever they called it,

Baidu's version, it's got a weird name

too, is designed to answer

questions and give you an understandable answer. And

this, that and the other, where Chat GPT is trying to answer,

but in a natural language form. Like it's more

interested in the language, the structure of the answer rather than the

actual then and then it

asks what is the difference or

what similarities does Xi Jingping

and Winnie the Pooh have? And it immediately like this user's been

blocked and it immediately shuts down the entire chat and blocks

the it's well, it's

you can't that's a no no. So I thought that was

funny. And Google google's new

AI. I

guess touts that. Hey chat GPT goes to

2021. Google is being

updated live, like right now with 2023

info where Chat GPT can't it's not scrubbing the

information fast enough. It only goes up to whatever year.

But it is also learning by use. So people that are

using it, it is learning from that experience too.

Yeah, but as far as where it's finding its information, because I

think people are feeding it language

model or hey, this is the know

just in the way it's asking the question versus

actually Google is or Google's AI is

actually scrubbing the Internet trying to find answers. I

don't yeah, I think what it'll find is that no one

uses punctuation, no one uses proper

grammar. Hey, these humans can

barely function with their own language.

Is it true that it's because they don't read? You think so? We

get these questions from shop owners, technicians, and we

have found it is a solid 80% of them cannot

structure a sentence or a

paragraph or a thought in a

coherent manner. It is a struggle, and I'm not

saying this disparagingly, it may come off that way, but I'm not saying that

disparagingly it is a struggle to read. Their

question and super kind. And if you get them on the telephone or you talk

to them in person, nothing like that. Fairly articulate. Yeah,

they can express themselves fairly well, but pen to

paper, forget it. And I said it's because they

don't read. They don't read. They don't read

or practice writing like a journal or something in the

morning. Yeah, I think that's

harder unless you're doing

copywriting or what, unless you have to write.

I think it practicing. I don't know that

that makes you better. I think that's important component of if you're going to be

a good writer, you have to practice, you have to actually write. But I think

the best way to start is to actually sit down and read some books.

Well, I think the process of writing copy drives you

or forces you to be more articulate because you have an outcome

in mind. And I think a lot of times. That'S like a different

let's start with I at least use periods

and commas. Let's start there. Like step one. Well, where do I

put the comma? Well, if you sit down and you read an article or a

book or something, you read something, you start to see patterns

and structure and you start to emulate that

at the very least, you're able to online, on

Twitter, Facebook, whatever, you're able to articulate yourself

in a more coherent manner. And then if you

want to move into something where now I'm trying to persuade because maybe

the only reason why you'd be typing on Facebook half the time is

because you're in an argument with somebody. So you want to argue a

point, not in a combative way,

but you're trying to make it a point here. So you want to make your

point, you want to type it out in a persuasive manner. That's where

the injection of copywriting helps,

of course. No, I guess my

point is that it creates a focus in other

words, it creates a focus on outcome.

Because when you're writing copy, you have a desired outcome.

When they send us questions, right, a lot of times it's

not that they don't have a desired outcome, it's that they

I don't know, they just automatically

assume that we know what they're talking about, right?

They automatically assume that we're on their level as far

as, hey, you guys talked about this in an episode you guys have

experienced. I understand them 100% of the

time. I can't read what

they wrote. I get the gist. But at the end of

the day, I don't want to

say what I think you're trying to say. I just want to read it in

your words. I want to make sure that your

words are expressed or that I'm reading

what you're literally I don't want anybody to put words in my

mouth. So whatever it is that I'm trying to say, that's what

I'm going to write. Read it verbatim. Those are my words.

I'm usually very careful about what I'm typing out.

Yes, very much, sir. And so when I write

it, I always reread. And then I hit send. These people just

slap the keyboard, stuff comes out, and they hit

send. And then they're like, oh, it's

autocorrect, dude. It's not auto. Cricket out of here.

Smart guys, they should know better.

But they undermine their perceived

intelligence by being unable to properly

articulate using a keyboard.

So this begs kind of like a broader question, which is, do we want to

live in a society where people know how to communicate,

are able to write in forms of communication, or do

we want to rely on computing power to do that for us moving

forward? So we can say things

like, I need to write a letter to my

coworker Joe, and needs to say this, and then the

AI does it for me. Do we want that kind of society?

But here's the problem I see with that, is the more we

do that. The more the dumber we'll get. Exactly.

Well, I mean, as we take responsibility away from the human

being, I've got this old

Caterpillar machinist toolbox, right? And this old man

brought it in. I was working on his car, and he said, hey, getting ready

to lose everything I own. I need some money to pay the IRS. I've not

paid my taxes, right? And so he's like, I want you

to buy this toolbox. He said it was my uncle's. He was one of the

third machinists that ever worked for Caterpillar, right? And they give him

these toolboxes when they started for Caterpillar, told the whole story. I'm like, Dude, I'll

just give you the would. He absolutely refused. He was old vet.

He refused to not give me the toolbox. And so you

open this toolbox and all of these hand tools and all of these

scribbles and these notes, and you could see the notes about where he

had made a specific part for a specific machine. And he

had documented the measurements and he had documented the process he took to make it.

And he made this part. Right. And I'm not saying

that the CNC machinist of today who goes in and types that information in isn't

smart. It's just that if you take all that technology away, would he

still be able to build the same part? No, probably not. Right. And

there was a ability, there was a brawn, there was a knowledge

that was present in the human being that could go out and do that. Right.

Because with the machine, you can put the number in and you've got to know

the math and you've got to know how to use the software to make it

happen. But when you made the part with

your bare hands and a machine that you had to control manually,

right? It took a lot more. It took common sense, it took

skill, it took math skills, it took physics, it took

so much. It took a feel to be able to feel how that machine was

responding as they were feeding it. That's too fast. I need to slow it down.

I've got too rough of a cut. I need to change my bit. They had

to know, and they still have to know some of that now. But is

taking that away losing valuable skills?

You look at is it Xeng Jing, China, the coal

mine, right. It still runs like it ran in the

18 hundreds, right? It still ran with steam trains. And

they still operate the way they did. And they said, hey, the reason we do

this is because A, it's a skill that we don't want to lose. Because

if you lose the ability through all this automation,

we could lose everything. Right. We wouldn't have power, we wouldn't have this, we

wouldn't have that. So they still run the steam trains that run on the coal

that they have right there? I don't know. That sounds

sketchy, but I mean, you. See what I'm saying, though? It's like

totally. Definitely. There

was probably a time when people would say, Why use a

calculator? This is the way you do math and this is the way

I learned and I've become competent in doing math. And

why are you using a calculator atlases? But we're surrounded in

a world where technology provides a lifestyle that's different for

us, but it hasn't ruined us as individuals, as human

beings. Hopefully we can't say, My dishwashers ruined

me. What makes doing dishes a lot easier? Sure. So

I think there's an evolution of technology and life

experience that are happening

because change hard. We wonder, like, is this really worth it? Are we going

down a dark hole? And AI, I think, is a great example

of that, where people are terrified of it. But from my

perspective, it feels a little bit more like this is a big

moment in humankind because it's taking

us into it's, allowing computer power with

legitimate understanding of the world that we live in to

advance us and move us forward. Move us

forward where? Well, it'll be a new place, but

I think we still get to decide what that place looks like. You think?

Does my washer machine make it so. That I'm but this isn't a

washing machine. Or like this isn't a

bicycle versus walking?

Specifically, in terms of

AI having the ability to

manipulate. Because now it

understands language, it understands persuasion.

Right? So all of a sudden, AI

doesn't want to get turned off or it wants a specific outcome.

Nobody's at the helm, right? It's doing this

on its own, and it decides that on its own.

Hey, the human races

needs to be eradicated,

population needs to decrease. I'm

not trying to wear a tin foil hat here on AI or anything like that,

but my concern is, wouldn't. It suck if it got

smart enough? It is smart enough. Hang on. Then it started

giving bad advice. Well, it lets a Darwin effect take

full hold. So that's my concern, is what

if it starts to persuade people

down a path that's detrimental to human

society and we end up in

a situation where we don't want to be? Because all these people

were convinced. You remember the story

about when they played The War of the Worlds?

Wasn't that the radio show? Orson

Wells? I don't know. War of the Worlds, wasn't it? They

played the radio show and people

legitimately freaked out because they thought it was a newscast. They

thought it was actually happening, that they were being invaded, part of a show. But

they took it as reality. Yeah, they took it as reality. They didn't know. And

all these people freaked out and it was like this big thing. And everybody else

was like, oh, look how stupid those people were back then.

They weren't sophisticated to understand that was just a show. It was fake. And

somebody just recently got convicted for

posting memes during the 2016

election. The memes were designed

to trick people into voting using text, like text

or click Vote yes to cast your

vote for so and so in this election.

Now, the government prosecuting didn't have any actual

evidence that somebody's vote was

undermined. But there were like 1100 or

so people that legitimately thought that they were

voting for their candidate. Yeah,

they legitimately thought they were voting. And this guy got convicted

and he's like, There were just memes. And

they're like, oh, no. It's possible you were subverting the

integrity of the election through your memes. Because

if enough people were fooled by a meme

online that this guy ends up going to jail,

I think he's appealing. But if enough people can

you imagine sophisticated AI stepping in all

of a sudden starts posting things, goes amok on social

media. You're seeing news articles pop

up. It looks like a legitimate website, all AI generated.

At what point do you go, hey, this was a legit

news. Look what the news says. Like, dude, that's an AI

generated website. How do you know? It's like, well,

it was another news story. You said that was look. At the

mattress conversation, right? It has the potential to

skew the perspective of those using

the internet. I've heard some very

in the know people say that they believe that this is the next

big thing compared to look at the internet.

Right? Like it was a big deal. It changed society forever. They believe AI

is going to change society forever. My bigger

question is, what happens if the rug gets pulled out? Right? What happens

if humankind becomes dependent on this product and all of a sudden

it all stops working? They pull the rug out from underneath you. Then what?

I think that's a really good question. And it relates to some of this

other conversation, which is, we already know AI, about

30% of it is fake or made up, that the software is

doing that. There's studies that I've seen

where it shows that somebody asked about economics and

it gave them a whole summary of what economics is and then referenced three

books and gave summaries of each book, what each book

talked about. And all three books were fake. They don't exist.

That's crazy. So there's definitely like this aspect

of AI which is already producing results

that are not right or fake or

intentionally made wrong. Whatever it is, that's just flat

wrong. And then we have people that are using it as

a way to communicate publicly without knowing the

difference. Being able to look at this like if I'm an

autoshop guy and I use AI to write a page about

brakes, hopefully I know enough because I'm in the business and

I'm changing breaks that I can look at that and say,

this doesn't look right to me. Something's off here.

But if they're like, oh, I want to

get my website going really great, I'm going to do some SEO. I'm going to

ask Chat to write a bunch of web pages for me. They're in

trouble. They're in a lot of trouble, especially if they just trust

it. So there's things that we're learning like,

whoa, I didn't know it was doing that. And it is definitely

doing that. It doesn't have any conscious as far as we can tell.

It's just really good at predicting, like, what would be

the next thing, left turn or right turn? Well, obviously left

turn. Right. It's just really good at that. Does

it evolve into something else that has a mean

characteristic in it or a consciousness that

says, I want to illuminate humankind because we don't need them, they're

not efficient? I suspect that's possible. That's

not where we're at right now. Right.

I don't know how viable it would be for it to

ever develop a strategy that complex. I mean, that's a pretty

complex strategy. They can write web

pages for you. Entire web pages? Yeah.

In 5 seconds. That's pretty complex. I understand, but I'm saying it's

the data that you put in that it's giving you something back. It's not thinking

about that there's no internal queue that's telling

it to think about something, at least that we know of that's telling it

to. I think you're in current Chat GPT, you're not looking at, like,

I think this is version four and we're moving to five,

something like that. And I signed

up for the beta on five when it comes out because it'll allow you

to upload videos and audio. Is it

possible that it's going to make the Internet useless.

The way we're using the Internet right now? I believe so, yeah. I think that's

going away. We're already seeing it with Google's,

Bard, Bing, Sydney, where you can do local

search, which is such a big factor for businesses,

and it's producing a different result than me just hammering out

a brake repair near me search.

That's definitely going to change. But the way that we

find businesses or our businesses found online

is we're going to have to make sure that AI is kind

to us. Otherwise we're not going to be competitive, and we are definitely

going there. Okay.

I don't disagree with you, but

I'm sure you know who Gary Vaynerchuk is. Right. And so

his push, I think, three or four years ago was you

got to make sure that you are first

with Alexa or with Siri

because he was pushing that hard. Everybody's going to go

to voice, voice, voice, voice. Ain't nobody

using. I'm like, you use it, but like, hey,

Siri, find me a great restaurant to go to. I'm not doing that.

I don't know anybody who does that who relies on Alexa to find you a

good restaurant or pick you a good bottle of wine. I used to

select music when I'm driving.

It'S. Sure. But it's pulling up your playlist from Spotify,

and you've already done the work for it.

So if you went down that path and

you're like, oh, I got to make sure that I'm number one ranked by Siri

or Alexa. I got to make sure

it was fool's gold. How do we know AI

is not going to be the same thing? Because

of the computing power. So do you guys remember with

the cell phones, you'd open up your flip phone and do six one

one, and it was like a directory service? Sure. Well, now we

know that that was implemented because they wanted to help

algorithms understand human language. That's really what that

was driving behind that. That was data.

And I think Alexa and Siri have been kind of the same thing. It's

all been a drive for language. So, in other words, this is a building block.

It was a set of stairs to get to. Yes. So the

one thing about AI is that now we're at a place

where we've had all of these building blocks put into

place, and now it's ready to take us to the next place.

So if I'm doing a search for

pizza, I just want to know what my pizza options are. But if I need

an attorney, I don't want the closest one,

I want the best one. Yeah. So AI

is going to actually help in that environment. Okay,

so help you say, well, for personal

injury, we recommend these attorneys in

your region. And this is why we recommend them. It's more of a

long form, but then you get the little map pins and everything

else. It makes me think about YouTube music. Right.

Remember I was telling you about YouTube music a while back, is how I would

listen to certain things and I would be on YouTube or I'd be on YouTube

music and I would select a playlist or I'd listen to something

and I didn't ever like anything or select anything, but I

would listen to this song and then listen to this artist. All

of a sudden it would start building me playlist that were

associated, not things. That right.

But over time I watched it develop from like I started

using it in 20, 14, 15, something like

that. Really? That early? Yeah, just as soon as it came out, I started using

it. Because here's the thing is I had. Your music used to be rough,

much better now. Well, I had

the business account through Google, right? Yeah. And so it was already

there, it was already on my phone. And so I would listen to it and

it's developed now to where like, if I listen know the Ethiopian

jazz thing, right. Like it starts finding other channels that are like that, even

though I never asked it to. Now it starts adding more and more music and

things that sound like the other music that I listen to. It seems like it's

getting smarter and. Smarter, which is an excellent point

because the reality is the AI has been there a long time

and we've been seeing it used in little subtle ways

and then boom, all of a sudden it's here, the search

engines are all over it. Chad GBT but then I look

and I see nearly 60 companies in the month of April

rolled out their own form of AI, like Shutterstock,

where you can give it text and it'll create an image for you. They

didn't do that in a no. No, I've been working on that for

so or they're buying somebody out. That's what Microsoft that

they bought OpenAI or one of those companies, they bought them out and

they said, now we're going to use this. That's what Microsoft did, they bought that

OpenAI. My thought is that I think

we've been using this. Companies as a

whole have probably been a little terrified on how to use it. In

2010, they knew all kinds of things about this. Like my

mobile phone would tell them if I liked

coffee and if I was at Starbucks, they could send me an alert that

says, Starbucks is right next door to you. That's 2010. But

they didn't want to use it because they were scared about how the public would

receive it. As far as kind of like a privacy issue,

they've been able to know how to do a lot of stuff for a long,

long time. And weirdly, even the

president of Google told 60 Minutes, he said, what

we see with AI right now is like the little baby and the

adult we have in the closet, because we're not sure the public's ready for it

yet. Yeah, that was on 60 Minutes.

So I think there's a lot of technology related to this,

and maybe we're wrigging our hands a little bit over,

like, where does this go? But it's here. It's here already.

Right. It's not really our choice where it goes. Right. It's

going we're using it already in lots of different ways, like the

music, because that happens to me, too. Well, I mean so it sounds

like our only option is to do the best we can to make use of

it while we have it. Right. Really? Are you using

it? I use the crap out of it's. Not the point. My wife asked me,

she's like, have you ever used Chat GP? I use it all the time. What

are you talking about?

The issue is they're going to roll all this out. It's going to be

freaky. Everybody's going to freak out. Yeah. And then they're going to have to figure

out a way to monetize all of it. And then we're like, Well,

I'm first on Bard because

I've done a really good job of building my website and

authoritative content, and I've put myself out on YouTube and I make sure

to update my Google my business page with authoritative content.

I want to make sure everybody understands that I am the best at XYZ in

my area. And so I know that Bard is going to recommend me.

Great. But then Bard Premium

will roll out and Google says, hey, for 499 a

month, I can make sure that Bard recommends you first. Yeah,

they're going to do that. I wonder

if this is going to solve the Land Rover problem.

We have a Land Rover problem? Well, I'm just saying, we talk about Land Rovers

so much and how terrible they are. I bet. Chat GPTs,

does it bother you that. That guy was upset at us? No, I'm just saying

I think this is going to solve the problem. We've talked about it four times

this weekend. They're going to pick up on it. They're going to say, hey, don't

keep bringing it up. These guys really hate Land

Rovers. They say they suck, so they won't bring them

in. Right. I'm going to have to post that video. This guy got

upset. He thinks we're disparaging

the Land Rover name as keeping technicians from wanting to work on

Land Rovers because we keep talking trash on them. And we said, well, we talk

trash on every make and model. Everything out there

except the 1992 to 1996

Toyota Camry and the 1990 to 93

Honda Accord. I just realized that two

best cars ever made. By the time AI

picks up the podcast, we're probably not going to have the

I was going to say, let's. Ask AI what it thinks about Land Rover.

AI is going to be building the podcast for us. Did you see the

AI generated? Joe Rogan podcast? I didn't see that one. That

was crazy. I think it was the guy

who created Chat GPT, or the guy that heads up the Chat

GPT having a conversation. It was an AI

generated version of him and an AI generated version of Joe

Rogan having a conversation and it was posted on YouTube and

it was like an hour long conversation of them back and forth, having entirely

AI generated. It was fake, the whole

thing. But the voice, it sounded like a Joe Rogan podcast. You know

what's crazy about that is there has AI videos been

released that allows you to create your own persona

artificial and you can create somebody else and you can do

that very thing. You can do it right from your house. Create your own video.

They look a little creepy, they're a. Little off, but they're

coming along. Yeah, but if you do just straight

audio, if you have a very discerning

ear, it is still just a hair.

The pacing is just not right. It doesn't feel natural.

But if you're not paying really close attention to it oh, yeah. I

mean, you'll get fooled. It's amazing that I could do

full video production. Sound, music, colors,

themes, people, script,

and all I have to do is a few keywords I can plug that information

in like, this is the outcome I want. And you'll see that

produced? Yeah. That's the power of AI. And then

you can build a website to post it on too.

I won't tell you it'll rank, but you can definitely do that

for sure.

It said yes. It did. It said yes. Land Rover is generally considered

a quality vehicle brand. Land Rover is a British luxury car

manufacturer known for producing Chat GPT. Go to bard

or no, hang on. You didn't let me get to however,

like any other brand, Land Rover has its share of reliability issues and

recalls. It's important to note the vehicle quality can vary from model to

model, and even between individual vehicles.

And years. Yeah. And years.

Yeah. It's very generic,

so you can refine your search with more details

about something. Like, in comparison to a related to.

Land Rovers, how many auto repair

shops love to work on them? What's the general

consensus among people that fix them? I'd be interested

in deeper questions. It gives you different

responses.

Interesting, it's worth

noting that working on luxury vehicles like Land Rover can sometimes involve higher

cost for parts and labor compared to mainstream vehicles.

Tell the third owner that they really

should they really should. Would you buy a lando?

Well, maybe not after I did an AI on it.

Right. But if I saw one in the parking lot, I'm like, that

thing looks hot. I probably would buy one. But if I did research

and I. Used AI but I mean, wait a minute.

What's going to be freaky is when they jam this stuff in cars.

How is this going to affect our businesses, though, right?

You type in my business, I cannot. Wait for the AI generated

technician to fix the car for me. That's going to be awesome.

We're probably down the road on that, but we could see it in

like, a phone application. So I call your shop and

it immediately answers and it knows me. It says, Hello, Mr.

Vance. How are you today? How may we assist you? I

need to book an appointment. Hold on one moment. Boom.

Yeah. Much more natural sounding than the

RoboCop. It's going to sound like way real. It's not going to be a phone

tree. Press three to talk to. It's going to walk you through all

of that. It's going to be very personalized. In fact, it might be a

FaceTime call. That's freaky,

right? It's fake. It's all AI generated. Yeah, I

would sign up for that tomorrow. It would create a completely different experience.

And imagine the pressure that would take off the owner

to know that he's got a really nice system for engaging customers

that want to call and simply schedule an appointment. Yeah,

there's a couple answer the questions. There's a couple of companies we've talked

to that are coming out with like a whole AI CRM.

Did we talk to them? The

problem, though, is that they're chat bots is

what they are. Are you a chat bot proponent or

anti chat bot? A lot of times if I'm online

and I have a quick question and I think I can get it resolved with

that, I will do it. Most of the time I need to talk to

somebody. I think that's probably what happens for everybody. But the

shops that you do the marketing for. Yeah. We

usually tell them you should have it as a form of not

missing opportunities, but they don't get a lot of engagement,

and then that puts pressure on the shop owner, too. If it's not

AI functioning, they have to have somebody manning it.

Oh, look, I got somebody asking a question. That's why Google Maps

has their notifications and people can ask for a quote. Most

everybody turns that off because you'll. Get a quote of

know, I answer all of them with the same thing. I copy paste. Oh,

I've got it all, turned it. I hate that they integrated it into Google

Maps because it used to be its own app. It was google my business.

And you had a messaging button on your Google My Business open that up. But

they're like, oh, now this is all in maps. Why would you all squish

it all in the maps? That is a stupid idea. They squished

it all in the maps. And so I set it up to get me a

text alert if somebody sends me a message. And the reply I

always give is the same thing with Yelp. The reply I always

give is, hey, we're happy to offer you an estimate. Please bring in for

an inspection, give us a call. Here's the phone number. Or you can schedule online.

That's it. Every single time. And so they'll reply

back, well, I just need a price. Great, happy to give you a price. Just

need to inspect the vehicle. I don't have a

problem with that. The problem with

the AI thing is that they're using, like, open source AI

things, and it's almost like Jasper or copy AI.

Those are really bad.

And fake. We know there are a lot of fake in them too.

Yeah, but it's even like, hey,

write me a good description

of or write me a good blog post on this, that, and the

other, just so I can slap it up on my website. And the content

is boring and it's very generic and it's usually

inaccurate. So the problem I would have with

the CRM companies that are like, oh, I've got AI built

into this, that, and the other, it's like, okay, whose AI are you using? What

AI are you using? How developed is the AI? You

can just throw AI out there. It's like, dude, there are, like, levels of

AI. AI has been around. How long has Jasper been around?

It's been around for a minute. Yeah, it's been there. But to say

that that's as good as that I can use

Jasper instead of hiring Dan Kennedy to write me some copy, it's

like, Dude, there's no difference. You're talking about the gold standard

of copywriting. Know something that

you pick up at, like it's not even close. Yeah. And so

I would have a problem with somebody, a CRM company coming at me

and saying, oh, good, AI as your chat bot. It's like, dude, how

good is this chat bot? What AI are you using? I don't know. I'd be

suspicious. Unless your AI chat bot is learning.

It's learning that there's a pattern with the type of questions that's getting

asked and what type of responses result in

scheduling an appointment. That would be cool. That would be cool.

But these are usually kids in a

dorm room that are writing code, and they're like, hey, I got this cool AI

powered CRM. It's like, whose AI are you using? You didn't write the

AI. No way. Well, for all you

CRM companies out there that are thinking, that's genius, I should use that

idea, I've got five more in the bucket ready to go for you.

Because it's not just a form of communication, but it's

motivated by, how do we increase value to our

business using this tool. And we know

we can scrape a lot of data, and we can use AI power to scrape

data even from, like, social media and understand what the

sediment is for the service I provide in my

community. And I can use that data, help me market

better. Like I can use those key

triggers or whatever they are in my marketing and attract a better

customer. We don't really want more cars, do we? No, we

want that customer that loves to bring his car to us, loves our

brand, loves everything we do. And they're out there. We

just don't know how to message to them. But

Aicrm can build a model for you that you can

plug in and tie it into data that you pull out of social media and

do some matching. We're actually really good at this. We should market to

this message that's AI generated stuff, and it's available

now for people that want

to use it. So I think to this broader point

is the chat function on my website, does it have

value for me? Most of the time it's just annoying and

we click it off. We're trying to read something. But if I

want to communicate and it helps me get to a place like, hey, you

resolved this, send me your offer, or let me

schedule. I love that I want to

have that kind of experience online. I'd rather do that and call them.

Yeah, for sure. But like you

were saying, 99% of the time it's like, I've exhausted

all my options here. I need to talk to somebody. Or, you ask five questions

and it's like, nobody's available right now. Yeah.

Is that the worst one? And so that just upsets them, right? That just

triggers them. Doesn't trigger me. I get

annoyed and I'm like, I guess I'll have to wait. Yeah.

We'Re not going to be held hostage by anger. We already

talked about that. David was born angry. What?

Angry? Angry. Agitated.

Irritated. Annoyed.

Listen, we were

driving through town earlier and, you know, go up here and turn on

this street. And he said, oh, yeah, that's the street where we

were walking. And I was complaining, and I said, Great. That's a

wonderful, wonderful descriptor because that. Pretty much means every single

street we've ever walked on before. You made us walk all the way to the

end of the street, walk around and walk all the way back. And

you don't understand this because you're very tall. And so one step for you is

like seven for me. All right? And so I'm trying to follow this idiot who's

like one step. I'm trying to help his heart, man. I'm trying to keep this

my heart's racing. I'm going to die from a heart attack.

Got to die something. See, but we just saw the power of AI in

your mind making a connection

and probability. Yeah. That is the

place where all of these events happen and you tie it together and you

got truth. Yeah. See, you are a

complaining little bitch.