Episode 120 - The Financial Challenges Behind Diagnostics With Michael Christopherson
***TIME SENSITIVE***
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Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
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Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
Make sure you jump on the first MUST-ATTEND event of 2025: https://geni.us/Summit2025
_____________________________________________________________________________________________________________________________________________
Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE
Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability
Utilize the fastest and easiest way to look up and order parts and tires with PartsTech absolutely free.
Click here to get started: https://geni.us/PartsTech
Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros
In this episode, recorded live at ITTC 2023, David and Lucas sit down with Michael Christopherson, Diagnostic and Immobilizer Tool Specialist at OE Alternatives.
Topics discussed:
00:05:49 Pay diagnostic techs a salary.
00:06:24 Financials surrounding diagnostic work is challenging.
00:17:43 Skilled diagnosticians are in demand.
00:19:23 There's a need for change in the automotive industry.
00:24:14 Planned obsolescence in automobile manufacturing.
00:34:45 Education system needs reform for critical thinking.
00:35:27 Education system undervalues blue-collar workers.
00:43:47 Charge what you're worth.
00:47:09 The customer misunderstands car issues.
00:55:30 Right to repair is crucial.
00:59:18 Complexity of modern vehicles
01:02:21 Repairing circuit boards can save money.
Topics discussed:
00:05:49 Pay diagnostic techs a salary.
00:06:24 Financials surrounding diagnostic work is challenging.
00:17:43 Skilled diagnosticians are in demand.
00:19:23 There's a need for change in the automotive industry.
00:24:14 Planned obsolescence in automobile manufacturing.
00:34:45 Education system needs reform for critical thinking.
00:35:27 Education system undervalues blue-collar workers.
00:43:47 Charge what you're worth.
00:47:09 The customer misunderstands car issues.
00:55:30 Right to repair is crucial.
00:59:18 Complexity of modern vehicles
01:02:21 Repairing circuit boards can save money.
